Hoka Tor Summit advertisement visual - interweaving studio photography with iterational AI workflow.
Type: Still
Communicating the USP of the
Hoka Tor Summit:
Product attributes visualised through a crushing moment of motion.
Sturdiness highlighted by lighting set-up.
Rough environment design - all purpose usage.
Workflow and takeaways:
Creating a concept for composition and lighting
followed by an iterative image generation process in Comfy UI
In Studio: Recreating lighting as described in prompt for product shooting
Final Step: Compositing and grading in Adobe Photoshop
Lighting, resolution and hue are crucial for
a convincing compositing
