"6 pound phone case" Marketing and communications strategy - a team project, providing a design concept with traceable data for a marketing placement.
Personal work: Creating a marketing strategy and defining the concept for final visual
Render by Paul Stelzer
Presentation for marketing class with following steps:
Analysis of current positioning of the product on kickstarter
Re-directing marketing strategy
Researching target group
Evaluating Media kits and calculating marketing budget
developing ideas for a visual in medium backed up by previous steps
Creating the final visual and slogan
Teamwork and personal learnings:
How to back up a design by measurable numbers was an important principle to learn. Communication and feedback culture was another learning that contributed to the end result of our pitch. All Tasks were distributed between Paul Stelzer, Lucas Meier and Felix von Castell.